About us

kite+key, Rutgers Tech Store carries a full line of accessories and products from well-known brands such as Apple, Dell, Lenovo, Acer, Beats, and more. You can shop for computers, tablets, Sprint cell phone plans, gaming systems, and accessories. Other services offered include in and out of warranty computer repair through kite+key’s in-house certified repair facility TeKCheK, accidental damage and warranty protection, loaner laptops, leasing, trade-ins, smartphone repair including cracked screens, financing through the Rutgers Federal Credit Union (RFCU), Rutgers Faculty/Staff payroll deduction, and monthly educational workshops called Appy Hours.


Great Selection of Products: kite+key offers the latest selection of tech gear. Stay on top of ever changing trends with the newest technology.

3 Convenient Locations: kite+key has three locations at Rutgers University–New Brunswick, Newark, and Camden. Visit our Location & Hours for more information.

Incredible Academic Discounts: Our everyday pricing is Apple Education Pricing. That means as student, faculty, staff, or alumni of Rutgers, your pricing will always be lower than stated at the Apple Retail store. We also pass along all student discounts provided by all of our distributors.

Good Advice, no commissions: Our staff are students and don’t work on commission. Their one and only goal is to make sure you are satisfied with your purchase. No high pressure sales tactics.

Fast On-campus service: Since we are located on campus, purchases are quick and easy. You can visit one of our retail stores or you can shop online. 

We Know Rutgers: Because we ARE Rutgers, so who would know better?